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Writer's pictureConrad Pearlman

A Movement to Innovate

Updated: Jul 15, 2020

We are on a mission. As part of the no baselines launch, we are on an endless search to identify and share inspiring video moments. In our curated playlist, we hope to cultivate a Movement to Innovate- one idea at a time. Please help by sharing any videos that create an inspiring moment.


The classic 1990's Apple Commercial is a favorite. Think Different could easily be a no baseline advertisement since effectively communicates our approach, attitude and sensibility. The moving montage celebrates iconic innovators or as we like to think of them as no baseliner Hall of Famers. The narration matches the powerful images with equally inspiring words to live by.


"Here's to the crazy ones. The misfits.The rebels.The troublemakers.The round pegs in the

square holes ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can quote them disagree with them. Glorify or vilify them about the only thing you can't do is ignore them because they change things. They push the human race forward and while some may see them as the crazy ones we see genius because the people who are crazy enough to think they can change the world are the ones who do."



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