At no baselines, we embrace an unconventional approach to problem-solving and innovation that aligns with the principles outlined in the HBR article "The Art of Asking Smarter Questions." The authors focus on five key types of strategic questions: investigative, speculative, productive, interpretive, and subjective. This comprehensive framework allows an innovator to develop truly distinctive solutions by exploring problems from multiple angles, challenging existing assumptions, and uncovering creative solutions.
The approach emphasizes the importance of asking diverse types of questions to drive strategic decision-making. For instance, use speculative questions like "What if...?" and "What else...?" to reframe problems and explore new possibilities. This aligns with the article's example of Lego's experience in the early 2000s, where the company neglected productive questions when responding to the rise of digital toys. By introducing several products in rapid succession without considering their bandwidth, Lego suffered record losses. At no baselines, we strive to avoid such pitfalls by carefully balancing our inquiry across all five question types, ensuring that our approach to problem-solving remains innovative, comprehensive, and adaptable in an ever-changing business landscape.
To read the full article, visit HBR.
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